Why it is important to educate your audience and how to do it

I often hear it from different people: “I don’t have money for content marketing”, “We already tried to run a blog, but it didn’t work”, or “I’d rather buy more paid advertising for this money”. I think that it all depends on how exactly you do content marketing. I find the educational part of content marketing extremely important.

I often hear it from different people: “I don’t have money for content marketing”, “We already tried to run a blog, but it didn’t work”, or “I’d rather buy more paid advertising for this money”.

I think that it all depends on how exactly you do content marketing. I find the educational part of content marketing extremely important.

That’s why, in this article, I will tell you:

• Why it is important to educate your audience
• How educational content works for different business models
• How to create effective educational content
• What market education is and why do you need it

What is market education and why do you need it?

Market education is a tactic that helps you get new customers and retain existing ones by teaching the audience.

You can give users information about the industry, ways to solve their problems, etc. For example, consulting companies make guides about industry trends, online courses make free short courses about new professions.

Awareness ladder shows how it works before purchase:

When users don’t recognize a problem, education highlights it. When users recognize the problem, education explains how to solve it and how the product may help.

All that increases the perceived value of a product and decreases perceived price and friction.

But education works as well after purchase.

When users convert, education helps to activate them. After that, education helps to retain users.

Users are hiring products for a certain “job”. The more successful they are with reaching their goals, the more they might associate the success with using your product. That’s why by additionally educating your users, you can make them more successful at reaching their goals and using your product.